Simon Cowell stepped out at the launch of the new series of X Factor with a brand new look.
Nick Grimshaw, Caroline Flack, Olly Murs, Rochelle Humes and Melvin Odoom were on hand to promote the new series.
But Simon outshone them all for one reason.
The usually clean-shaven X Factor judge was sporting a face full of silvery fuzz that crept down to his neck.