James Hill has been voted the winner of this year’s Celebrity Big Brother.
The former Apprentice star beat off stiff competition from US reality TV star Austin Armacost.
As host Emma Willis announced that Hill had the most votes, the two pals shared a tender hug.
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He said: ‘I’m amazed, I can’t believe it. I never ever would have expected it.’
‘I didn’t have a game plan, I just go with my heart and my gut.’