Another day, another Christmas advert – and TK Maxx’s offering is certainly a heartwarming one.
With Otis Redding’s 1967 rendition of White Christmas playing in the background of some snowy scenes, it will certainly warm the Christmassy cockles of your heart.
Urging people to think of their neighbours at this time of year, the promotion for the store carries the message: ‘they may not be your dearest – but they are your nearest.’
On paper, it’s a beautiful and important factor to consider and there is no denying that the video is really well made.
However, our initial prediction is that many may not appreciate the not-so-hidden message to buy more gifts for everyone, especially given that the festive season… Read the full story