So the John Lewis Christmas advert has landed and Twitter has, as expected, reacted.
For the most part, the UK is currently caught in a non-stop rain cloud of tears thanks to the Man On The Moon and the little girl.
But, as always, there are the cynics out there.
Some aren’t happy with the fact a man is living on the moon because it’s scientifically inaccurate (yep, people are actually saying this), others dislike Norwegian artist Aurora’s take on the Oasis classic (and The Royle Family theme tune, don’t forget) Half The World Away and some are suggesting John Lewis is exploiting the loneliness of some old people at Christmas to make money.
If you still haven’t seen it, watch… Read the full story