John Lewis almost always holds the crown for the best Christmas advert – but Sainsbury’s has swiped its festive crown this year – according to the initial Twitter reaction, anyway.
As Sainsbury’s advert aired in the break of Emmerdale and across many other channels, Twitter exploded with reaction, most of which was basically people loving Mog the cat.
The advert sees Mog the cat cause a bit of feline chaos before we then see the entire community pulling together to support the family.
Meanwhile, John Lewis say a kind little girl send a telescope up to the lonely man on the Moon so that he could be a part of Christmas.
Here is what people are saying on Twitter – and so far the response is very pro Sainsbury’s. Soz JL!