Emmerdale means a lot more to some people than others – and this fact was thrown into relief tonight when the show was postponed to make room for the football.
The ridiculously popular ITV soap was shelved on Friday evening in favour of the Spain vs. England match.
Naturally fans looking for their latest hit of the troubled romance between Aaron and Rob, labeled #robron on Twitter, were devastated.
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And Twitter being the best place to dump your negative emotions, many Emmerdale fans flocked to tweet their bitter disappointment – even the ones who like football.