TV networks in the US are reportedly set to cut back on the number of ad breaks they show in a bid to keep up with ‘ad-free’ streaming services such as Netflix.
According to Bloomberg the likes of Time Warner, Viacom and Fox are making the move in a bid to attract younger viewers who are more used to watching such services, which stream their content uninterrupted.
This could see such channels as MTV and Comedy Central showing a lot less ads, while Warner Bros have already announced their intentions to halve the number of commercial breaks on their channel TruTV.
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