‘This is a story from the not too distant future’.
Normally, the fact that Amazon Prime are promising to deliver parcels via drones within thirty minutes of the order would be the most exciting element of a TV advert.
But Jeremy Clarkson’s delivery of the information, which is so VERY Clarkson, just made the whole thing even better.
The former Top Gear star, who is developing a new car show with Amazon Prime, was on hand to explain how Prime Air would work. And, as footage from the drone was seen, he talked affectionately of the vehicle and it was almost like we were watching Top Gear all over again.