Five went in, two came out. Sunday’s final of The Apprentice will be contested by Joseph Valente and Vana Koutsomitis, after they emerged as the last two survivors of Lord Sugar’s Digit of Doom.
Here’s a quick summary of the interview round: what the candidates’ business plans were and my analysis of why they either survived or were fired.
Charleine Wain
Business plan: Establish a hairdressing training academy.
Why she was fired: Charleine’s ambitions betrayed her naivety. Although she had won local awards, she had no wider presence, no brand and no point of uniqueness to make her stand out in a crowded market.
Her only response when asked how she would do what took Toni & Guy 25 years to achieve was to say repeatedly… Read the full story