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Forget John Lewis – have Sainsbury’s won the Christmas advert battle with Mog the cat’s adorable offering?

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It’s been a bit of a case of ‘death by Christmas advert’ over the last week – but has the best offering been saved for last? 

Sainsbury’s have broken the mould of reducing us all to tears – who can forget their emotional offering of last year? – and have instead opted to give us a bit of a chuckle and a smile instead. Oh, and not to mention that warm Christmassy glow.

The new ad, which launched across around 50 channels this evening, shows the adorable but mischievous Mog – a character which will bring back childhood memories for a great many of us. The naughty cat accidentally causes a chain of Home Alone-esque calamities which makes his family’s Christmas go up in smoke.


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