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Sainsbury’s proved that laughter is better than tears in Christmas adverts

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(Picture: Sainsbury’s)

Whatever you think of Christmas adverts – whether you’re in the ‘OMG let’s get festive’ camp or the ‘Psssht, capitalism’ group – you are bound to prefer some to others. 

While for some selecting one they hate the most is the only way to go, others love all of the big brands’ festive efforts so much that it’s hard to pick a favourite. An uncomfortable trend has grown in recent years that has seen companies compete to see who can make us cry more.

Making us feel guilty about our own somewhat selfish traditions, they use emotional blackmail to tell us to stop neglecting others, to spread more Christmas cheer and to remember that there might be a lonely man on… Read the full story


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