Vicky Pattison is reportedly being lined up to join the panel on Loose Women.
The I’m a Celebrity winner will begin her new job in the New Year after impressing ITV bosses with a guest appearance on the show thismonth.
Producers are hoping to bring her in so that she’ll appeal to younger TV viewers.
A source told The Daily Mirror: ‘Vicky won I’m A Celeb by a landslide so everyone knows she is popular, especially with a younger audience.
‘ITV are desperate to keep a hold of her and invest in her as a future star.’
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